L’Oréal Brandstorm 2026 Competition: Inventing the Future of Beauty Shopping Experiences
Key Facts
- Category: Competitions
- Deadline: N/A
- Format: Ket_hop
- Student Level: University Students
Summary
The L'Oréal global innovation competition for students of all majors challenges them to create beauty shopping experiences through entertainment, with a chance to work in Paris.
Details
Introduction
L'Oréal Brandstorm is an annual innovation competition that brings together talented students from all over the world. In 2026, the competition presents the challenge of "Inventing the Beauty Shopping Experience Through Entertainment," encouraging groundbreaking ideas in the cosmetics industry.
Over 28 years, L'Oréal Brandstorm has attracted over 40,000 students from 65 countries, generating more than 10,000 creative ideas and providing over 80 hours of online learning.
Participants
- Students from all majors worldwide.
Benefits
- Opportunity to work at L'Oréal's headquarters in Paris.
- Experience a professional and innovative work environment.
- Develop problem-solving and innovative thinking skills.
Requirements
- Form a team of 3 members.
- Propose creative ideas for beauty shopping experiences.
- Prepare a presentation (slides) and a 3-minute introductory video for the idea.
How to Register
1. Register Account: Visit the official L'Oréal Brandstorm platform.
2. Form Team: Create or join a team of 3 members.
3. Submit Project: Upload the idea presentation and introductory video.
Key Milestones
- Application Deadline: As soon as possible.
- Local Qualifiers: The best teams will be selected.
- Local Finals: Top teams present at the local L'Oréal headquarters.
- International Finals: Winning teams from countries/regions will compete in Paris before the Executive Jury.